Goals. We all have them and we try to find the tactics and strategies to help tie this all together into a doable game plan.

Planning is the key to having a goal, become a S.M.A.R.T. goal. Yes, you can tackle a goal with tactics and strategies, but to make a S.M.A.R.T. goal, will help you achieve your marketing goal. Before we start, what is a smart goal??

Specific: What is the goal you want to achieve? Do you want more products to sell? What would you like to achieve from this campaign?

Measurable: How will measure the success? Is there a target that needs to be met?

Actionable: What tools can you do to enhance this campaign? What actions can you take? Will you buy adds on certain websites? What information do you have to take it to the next level?

Relevant: Does the information you have make sense? Are your actions relevant to this campaign?

Time-Related: What is the time frame of this goal?

Once you are able to provide an answer to each letter in that module, you can start planning your strategies on how to achieve this goal. What sales tactics will you use to draw in a larger crowd? Now with a goal in mind, all of these aspects will tie in together.

As a banker, there are numerous marketing campaigns throughout the year. Below is an example on how the S.M.A.R.T. Goal Module will work.

Specific: The financial institution wants to open more credit card accounts; their product has a low rate with no balance transfer fees. This is good for people trying to consolidate dept. They are planning to do this around Christmas time.

Measurable: The target is to open up 200 new accounts between 20 branches, this means each branch has a goal for opening 10 new credit cards.

Actionable: Radio ads, posts on social media accounts, and posters have been added to branches. Tellers are also trained to see if a customer could benefit from a credit card such as certain queues to pick up on, or simply by asking.

Relevant: This campaign is relevant because towards the end of the year before tax time and around Christmas time, people tend to use their credit cards more. Being able to consolidate to a lower rate will help the customer by having one affordable monthly payment.

Time Related: The time frame is November-February. This is during the holidays and allows staff timing to meet and exceed goals.

With these tools to make a S.M.A.R.T. goal, your marketing campaign will have clear goals so you can start applying your strategies and tactics to help execute your plans. Remember, this method can be applied to home, school, and personal goals as well!

References

Charliesaidthat. (2019, July 15). The Difference Between Marketing Strategy vs Tactics – An Example. Retrieved November 14, 2019, from http://charliesaidthat.com/digital/digital/difference-between-marketing-strategy-vs-tactics-an-example/.